How Logo Colors Can Improve Your Brand
Branding is very important to a business. It is the way that they can reach out to their customers and tell them their beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. Is there anything that will make your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
There is such a thing as the psychology of colors. When people see specific colors, they begin to feel and think something. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. It can have an effect on our thinking. There are various ways that certain colors speak to use. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.
When creating a logo, it is important to ask several questions about your business. What is your target market – male or female? Are you going for the trendy or the classy? Is your target market a certain age group? Is your business high-end or middle-class? If you answer these questions, it can help your business create a logo that speaks to your audience. This can help give you a solid brand.
You get different emotions when you see different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. And although there are variations in color, the color itself speaks something to us. The colors are listed below and how it makes us feel and think.
Here are the two categories of color – warm and cool. Let’s look at the warm colors first.
If you use red, then you are attracting male audiences. You can associate the color red with fire and passion. it can grab anyone’s attention because it speaks of urgency. It gets people pumped up because it increases heart rate.
Orange is a friendly, playful color. It is a color of energy. Children love this color.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.
The cool colors are given below.
Blue is the most popular logo color. Tranquility, peace and maturity are conveyed in the color blue. With the color blue, your brand will look trustworthy.
Green is associated with the outdoors. With green, newness is conveyed. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
If you want a luxurious logo, the go for purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Its earthy and tough-guy persona makes brown attractive to male audiences.
In its own category is black and white. Combined with other colors, they are very powerful.