How to Approach the Youth in your Marketing Efforts
Millennials make up a significant portion of the population. We then see the Generation Z members contributing another large segment to the overall population. When you put those two groups together; you find that they make up about half the overall population in the country. When you are selling, especially when marketing, you need to pay attention to this figure.
That combination of youth in the overall population shares some special characteristics; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a roadmap to take when marketing to Gen Z and the millennials.
These groups care about the experience in the event. The older generations were interested in the functionality of a product or service. You therefore need to emphasize more about the experience when marketing, and how your products and services deliver the best experience. You therefore need to show them what impact your products and services bring to their lifestyle.
There is a need to remain committed to online marketing. One distinguishing characteristic of those groups is their lives have been filled with the internet and smart devices. They are constantly online. It, therefore, makes sense to try and market to them where you are certain they will be found. You need to think more of social media platforms and less of print and traditional media platforms.
They are also interested in finding out what your brand is all about. Their need for meaning does not allow them to buy a product just because it works. They will buy it because the vision and mission of the brand also resonates with them. It helps if your brand is one that takes into consideration some of their major issues. They normally show concern for things like global warming and climate change. By selling eco-friendly products, they will become more interested in your brand.
You need to then think along the lines of gamification marketing. The marketing option is one that relies on gaming techniques like ranking lists, competition, and scoring systems. You can see this when you are presenting fitness gadgets. You can initiate competitions all over the country in which customers attempt to outrun each other. They will see in action how effective the devices are in the collection and sharing of their data. You end up with a lot of attention focused on the products, and buyers ready to spend on them.
You will face some unique situations when marketing to Gen Z and millennials. They have the most diverse and dynamic tastes and preferences. But when you apply the tips shared on this guide, your chances of capturing a sizable share of that population increases.
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